Bogdan Huma & Dragos Strat
Posted on 25/06/2014 by Administrare on Campaigns, Print

Baneasa Shopping City, Kill For Fashion Campaign

 Brief: Advertise Baneasa Shopping City as a fashion mecca.

Solution: We’ve taken to the extreme the idea that you’d do anything for fashion, saying that fashion awakes your wildest instincts.

We’ve imagined a series of animals, having furs made of totally fictional fabrics: the denim panther, the velour bear and the silk fox.

*All intellectual property rights are owned by DDB / The Group stencil-simulare