Bogdan Huma & Dragos Strat
Posted on 25/06/2014 by Administrare on Campaigns, Print

Che Guerrilla

Brief: Radio Guerrilla fights with consumerism and falsity related to Christmas celebration.

Solution: In Romanian, when you say “beards” you mean lies or false promises. Che Guevarra wears a beard full of Christmas plagues: stupid promotions, presents without feelings, false greetings.
Headline: Santa Guerrilla wishes you a Christmas without “beards”.

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