Bogdan Huma & Dragos Strat
Posted on 20/06/2014 by Administrare on 3D, Identity

Cosmote “Yellow!” Prepay Card

Brief: Cosmote prepay card packaging.

Solution: We’re talking to young people living for now, having their generation’s values and language. “Yellow!” is a term they use to say “hello”.

The soda can is a symbol of the Pop Generation. Why not using it as a prepay card package? It’s that easy to talk, as opening a soda.
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