Brief: Ad for Hyundai i10 in Sapte Seri weekly events’ guide
Solution: We’ve used the context. i10 replaces the city attractions with the experiences lived inside your brand new car: all your “films”, “concerts” and “events” now happen while driving.
For that, we have imagined some fake events, using Sapte Seri fonts – Films: 7 years in Warranty (from 7 years in Tibet), Airbag One (from Air Force One), Theater: The chairs with headrests (from “The chairs” of Eugene Ionesco).
Headline: The show has changed.
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