Bogdan Huma & Dragos Strat
Posted on 25/06/2014 by Administrare on Campaigns, Print

Hyundai i10 in Sapte Seri Guide

Brief: Ad for Hyundai i10 in Sapte Seri weekly events’ guide

Solution: We’ve used the context. i10 replaces the city attractions with the experiences lived inside your brand new car: all your “films”, “concerts” and “events” now happen while driving.

For that, we have imagined some fake events, using Sapte Seri fonts – Films: 7 years in Warranty (from 7 years in Tibet), Airbag One (from Air Force One), Theater: The chairs with headrests (from “The chairs” of Eugene Ionesco).

Headline: The show has changed.

*All intellectual property rights are owned by DDB / The Group

detaliu-mic tot-mic