Bogdan Huma & Dragos Strat
Posted on 25/06/2014 by Administrare on Campaigns, Print

Michelin

Safety Campaign – Case Study

 

Brief: Michelin needs a campaign that increases both sells and awareness.

Solution: Michelin understands that its role in safeness is far beyond making safe tires. We’ve decided that Michelin needs to step further by involving at a higher level… (read More)Headline: Michelin takes safeness further on.

People equip their cars with safer tires, In exchange of that, Michelin is:

1. MAKING DRIVING A SAFER EXPERIENCE

Personal achievement – Michelin will give prizes that strengthen safety while driving: driving glasses, Bluetooth, safety revisions.

2. MAKING ROADS SAFER PLACES

Community achievement – Michelin asks the community to point the black spots by using pins on www.traficmaisigur.ro and on an app. Michelin finally identifies the Top 10 black spots and makes these places safer by investing in traffic signs, night lighting, road bumps and road side safety barriers.

*All intellectual property rights are owned by DDB / The Group

 

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