Brief: Promote Wizz Air’s destinations in Sapte Seri weekly city events guide.
Solution: We’ve used the context. If Sapte Seri is the going-out-in-the-city guide, Wizz
Air is the-going-out-all-over-Europe airline. For WIzz Air going out really means out to the best events in the world.
We’ve decided to give people the whole picture, so we’ve completed Sapte Seri with Europe’s top concerts and festivals taking place in Wizz Air’s destinations. To reinforce the idea, the ad goes out of the magazine’s format.
*All intellectual property rights are owned by DDB / The Group