Bogdan Huma & Dragos Strat

UK’s international organisation for educational opportunities and cultural relations.

Client:
Addmedia

To Do:
15” TVC to be played in cinemas, advertising the British Council English Classes.

Context:
For most people, not knowing English is a real limit, an end in various situations.

Direction:
The End

Being in a cinema, we decided to give “The End” a twist and transform it from the limit it is to a brand new start. The end of…
…subtitled movies
…low-paid jobs
…Romanian friends only
People were invited to change the film of their lives by attending the English Classes.

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